Demand Generation

Discover key B2B advertising KPIs and strategies to optimize campaigns with revenue-based metrics. Narrow targeting, track engagement, boost sales outreach. Read how.

A few years ago, companies looking to expand into new markets and territories might see a big budget as the surest sign of a serious campaign. But with stronger economic headwinds ahead, efficiency and optimization are increasingly seen as the keys to scalable success. At ZoomInfo, our demand generation team engages hundreds of thousands of […]

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. From the marketer’s point of view: you get more precise with your messaging and personalization, gain a better view of your total addressable market (TAM), spend your budget more efficiently, and improve your reporting.  From the […]

Marketing mistakes are costly. If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Luckily for you, we’ve run the trials, talked to the experts, […]

Marketing technology stacks have been giving marketers headaches since the dawn of time (OK, maybe not that long … but it feels like it). The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on.  And yet, experts predict that marketers will keep leaning into […]

While a great deal of uncertainty remains regarding the pandemic in 2022, some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Whether you’re focused on selling to customers or attracting new talent, being cognizant of these trends and your expertise in the market will help you maximize your efficiency.

Every demand gen marketer wants the same thing — more budget. But before you can ask for more resources, you need to properly manage the budget you already have. That means figuring out how to allocate your money between all of your different channels to get the highest return on investment without overspending. Easier said […]

Conversational marketing is the modern way to engage prospects and customers without the needs for obtrusive content.

Scenario A potential customer views a product page on your website. To capture their interest, send targeted ads and messaging about the product they viewed. Initiate an automated email campaign. Follow up with a call to schedule a product demo. Trigger Prospect views a product page on your website Actions • Use re-targeting to send […]

Scenario Demographics, firmographics, and technographics are crucial for identifying and building targeted audiences. But the real competitive edge comes when you can target accounts based on the behavior of their employees. Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher […]

KPIs keep your digital marketing efforts on track and highlight successes. Check out our list of 40 KPIs to put into your marketing strategies!